![]() At the same time, the bright colours and 3D effect ensured that the logo did not look too serious or traditional. Using a transitional-style serif font gave the design a touch of elegance and sophistication. The new design also gave the brand a more professional and polished look while maintaining the playful and innovative spirit of the previous logo. These changes give the logo depth and movement, making it more visually striking and memorable. Towards a more modern and dynamic visual identity, it gave the letters a three-dimensional effect and a light grey shadow. The exclamation mark would remain a permanent part of the logo for a year, but the lettering continued to change. ![]() Later that year, they added the blue exclamation mark to the logo to emphasise the company's mission to make search results more accessible and user-friendly. ![]() The design reflected the corporate culture of the time – innovative, playful and creative. They did the lettering in a transitional serif font, Baskerville Bold. The design consisted of letters drawn in four colours: green, red, yellow or blue. In 1998, Google introduced its first official logo. Although the design seemed somewhat amateurish, it was charming and memorable and laid the foundation for the iconic brand image Google is known for today. The logo featured a playful design with three-dimensional jumping letters, each in a different colour. However, this logo design served as the basis for the brand's visual identity in the years to come. In 1997, Google introduced its first official logo, which was initially only used for the beta version of the search engine. The Original Google Logo Design: 1997-1998 While the BackRub logo was simple and robust, the Google logo took a more playful and whimsical approach, reflecting the company's evolving culture and values. In 1997, the company changed its name to Google, and with it came a new logo. The red logo was also significant, representing energy, passion and excitement.ĭespite its importance, the BackRub logo only lasted for two years. The logo's clean lines and bold font were intended to convey a sense of strength and confidence, essential for a company still in its early stages. The BackRub logo reflects the company's values and culture of innovation and efficiency. The design was minimalist yet strong, representing the company's focus on search engine technology. The lettering was done in a bold sans serif font, similar to the PF fonts Fusion Sans Pro Black and Impart Family. The logo was simple and contained a red wordmark with two capital letters. The BackRub logo, introduced in 1995, is a classic example of early branding in the technology industry. They have helped make Google one of the world's most valuable and recognisable brands. The logo's bright primary colours and sleek design have become synonymous with the company. The Google logo is a prime example of a brand identity that has become iconic and instantly recognisable. They chose the name to reflect the vast amount of information the search engine would process.Īlthough the company's name has evolved, its visual identity has remained relatively constant since its inception. The name Google is derived from the word “googol”, a mathematical term for the number one followed by 100 zeros. But it wasn't until 1997 that the company's founders, Larry Page and Sergey Brin, decided to change the name to Google. Google has a fascinating history dating back to 1995 when it was called BackRub. Whether you're a tech enthusiast or just a curious observer, this exploration of the Google logo will surely surprise and captivate you. Join us as we delve into the rich history of this iconic symbol and trace its evolution from a simple, unassuming design to a beloved and enduring cultural touchstone. But have you ever thought about the fascinating history behind this colourful, playful emblem? From humble beginnings to global dominance, the Google logo has undergone numerous transformations, each with its own story. Google is one of the most widely used companies in the world, and its logo is instantly recognisable to people from all walks of life. The Fascinating History of the Google Logo
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